You’re hired, now let’s kill Onyxia – Bing Gordon on structuring your business like a WoW guild | The Verge:

I think that every Fortune 500 company should have a gamer in the executive suite,” Gordon said. “I think that game design is the new MBA. If you don’t have an MBA yet, play World of Warcraft instead.

Incentivising fifty people to show up on time, prepared and motivated to perform to the best of their ability without paying them, and even without guarantee of virtual payback (loot/progression)is a skill. To create and cultivate a cooperative environment in which money is not the primary driver for your ‘employees’ performance/attendance is a skill. To acheive a degree of success with said unpaid, talented ‘employees is an even bigger accomplishment.