> At 8 am PT on 8/8, Microsoft opened registration for its second Build developer conference.![build2soldout](http://cdn-static.zdnet.com/i/story/70/00/002350/build2soldout.png) > > **An hour later**, those attempting to sign up were getting a “We’re full. Keep calm and join the wait list” message.

MSFT is cool again. The dev’s know it. The internet media knows it. Only a matter of time before the general public figures out Apple has competition again (my guess is somewhere between the GA of Surface or Surface like devices and the first great WP8 device).