Yesterday CRN reported that, according to their sources “familiar with VMware’s plans“, VMware is going to discontinue vRAM licensing program with the introduction of vSphere 5.1.

Apple might be the driving force behind some of MSFT’s consumer centric choices (such assignificantlydiscounted pricing on Windows 8 to match that of OSX Lion / Mountain Lion releases), but MSFT is itself cause for change in industry-leader VMware’s suspected move away from vRAM licensing to be announced in a few days at VMworld, a model theyimplementedat last years VMworld and will only dump to remain competitive with the much more fiscally enticing yet feature rich Hyper-V “3” coming in Windows Server 2012.